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Stories and resources on influencer marketing, CrowdPosting®, and growing your brand with creators.
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Influencer Marketing Has 3 Layers
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The 7 Skills Every Brand Manager Should Have for Influencer Marketing
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5 Numbers That Prove Influencer Marketing Is No Longer Optional
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Brands Are Misunderstanding Brand Safety
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200 days publishing on LinkedIn: The formula doesn't exist
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The Biggest Influencer Marketing Mistake Has Nothing to Do with Creators
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Most brands measure everything except what actually drives ROI
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The Real Strategy Behind Influencer Marketing: CrowdPosting®
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How to Get ROI from Influencer Marketing: Audience Fit, Creative & Measurement
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The Key to Unlocking Influencer Marketing's Full Potential: Always-On Campaigns
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6 Claude Cowork Hacks That Cut Influencer Campaign Work by 10x
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Real-Time Campaign Optimization: Manage While Live, Not After
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The worst time to search for talent is when you need it most
The Full-Stack Creator Ecosystem: Beyond Finding the Right Influencer
It took me 10 years to learn these 4 lessons. I wish someone had told me sooner.
The 30-Day Framework for Winning Influencer Campaigns
Replace Your Influencer Wish List with an Ideal Influencer Profile
A moment of gratitude at the Fintech Summit San José
Influencer Marketing Has 3 Layers
The 7 Skills Every Brand Manager Should Have for Influencer Marketing
The biggest influencer marketing failures have nothing to do with creators.
5 Numbers That Prove Influencer Marketing Is No Longer Optional
From Stress to Leadership: How I Changed My Relationship with Pressure
Brands Are Misunderstanding Brand Safety
Stop Choosing Your Marketing Channel First
The 17 points that cannot be missing from your Influencer Marketing brief
200 days publishing on LinkedIn: The formula doesn't exist
The Real Advantage of AI in Influencer Marketing: Building Faster Feedback Loops
The Biggest Influencer Marketing Mistake Has Nothing to Do with Creators
Strategy vs. Tactics: Why Most Brands Get It Wrong
Trust over reach: the true value of influencer marketing in 2026
The Real Cost of Influencer Marketing: Beyond the Price Tag
7+ Influencer Marketing Strategies: Most Brands Use Only 1
The Way You're Choosing Creators Is Quietly Killing Your Budget
July: The Month of Letting Go to Grow
Stop Controlling Creators—Start Co-Piloting
The Trust Factor: Why People Buy From People, Not Ads
If a bad month at your company makes you feel like you failed as a person, you have a problem that numbers won't solve
10 Rules for Influencer Marketing That Actually Converts
Most brands measure everything except what actually drives ROI
The most dangerous campaigns are not the ones that fail
June: Victories, Learning, and the Importance of Clarity
There are 7+ Influencer Marketing Strategies: Most Brands Use Only 1
The Real Strategy Behind Influencer Marketing: CrowdPosting®
How to Get ROI from Influencer Marketing: Audience Fit, Creative & Measurement
The Key to Unlocking Influencer Marketing's Full Potential: Always-On Campaigns
How to Choose the Right Influencer for Your Campaign
Leading as a Woman in Male-Dominated Spaces
6 Claude Cowork Hacks That Cut Influencer Campaign Work by 10x
Influencers Don't Sell Products, They Sell Trust
Women's Empowerment: Women Leading the Creator Economy
The Three-Layer Creator Vetting System Framework
Case Study: Before & After
Fatal Influencer Marketing Mistake
Behind the Scenes: Team Wins and Struggles Building Creator Operations
Real-Time Campaign Optimization: Manage While Live, Not After
Conversion Lift vs. Brand Lift: Why You Need Both in Influencer Marketing
The Influencer Marketing Funnel Behind Fortune 500 Brands
9 Proven Influencer Marketing Rules Every Smart Marketer Should Live By
Don't automate by trend: the mistake I made scaling AI
8 Rare Traits I See in Every Top-Performing Creator
Scaling Influencer Marketing Means Building Better Systems, Not Adding More Resources
Influencer Marketing in 2026: The Right Mix of Formats for Your Brand
BREAKING: INFLUENCER MARKETING NEWS: 4 Shifts Changing How Brands Reach Consumers
The best brand managers apply these 5 influencer marketing principles
Influencer Marketing Isn't About Better Creators—It's About a Better System
Growing doesn't mean saying yes to everything
The Real 9-Step Influencer Campaign Framework (Not the 2-Minute Version)
Your campaign hit every KPI. The board still killed the budget.
Influencer Marketing isn't "hiring the biggest creator"
How to Know If You Can Run Your Best Campaign Again
The Traditional Influencer Marketing Playbook Is Changing Fast
Influencer Marketing isn't "finding creators with big followings."
The Influencer Marketing Umbrella: 5 Distinct Jobs Most Brands Miss
The World Cup Marketing Mistake: Why Burst Campaigns Fail
You're not overspending on influencer marketing. You're underspending on the part that actually converts.
The System Behind 5x-8x ROI in Influencer Marketing
How to Know If Your Conversion Campaign Is Actually Performing
Mastering Influencer Marketing in 2026: The Complete Strategy Guide
The founder cannot become the company
Why Your Influencer Marketing Campaign Will Plateau (And How to Fix It)
Behind the Scenes - Halloween
Entrepreneurship Life - Lessons learned building a business from Colombia to the Global
Framework - Creator Brief Template
Influencer Marketing Isn't Dead, it's Just Generic
74% of Marketers Are Increasing Influencer Marketing Budgets in 2026
NPS is not a survey. It's an operating system.
Brand Safety Is Simple: The Co-Pilot Secret
Creating content is easy and pointless
LATAM Is Not a Secondary Market—It's the Fastest-Growing Performance Ecosystem in the Americas
Macro vs. Nano Influencers: Why Scale Beats Size
4 Social Media Trends Dominating Right Now—And How Smart Brands Use Them
Influencer Marketing vs. Branded Content: The Right Tool for Each Stage of the Funnel
Why Conversion Campaigns Alone Won't Work for Your Brand
The Best Influencer Marketing Doesn't Sound Like Influencer Marketing
6 Mistakes Silently Destroying Your Campaign's ROI
Read this 1-minute post if you want to stop wasting your influencer budget
"You can't measure conversions in influencer marketing." Wrong.